DOCO Marketing Director Posted May 12
JMA Ventures LLC , Sacramento, CA
Sacramento is the next Great American City…and DOCO is our

common ground. As the Marketing Director of the Downtown Commons,

you will play a leading role in creating the place to be in

Sacramento with a strong focus on the new mall.This position will

be instrumental in branding and events planning. You will work

closely with our development, leasing, and asset management team

and as well as with maintaining a close relationship with Kings

team. The focus of this position will be promoting the shopping

center while supporting hotel and office teams.

Responsibilities include but are not limited to:

Partners with the leadership team on creating, developing and

implementing entire marketing program from brand development,

budgeting, events to execution for the DOCO shopping center.

Creates and drive a multi-channel marketing strategy, including

SEM, SEO and other online & offline channels, to grow activity and

business to DOCO.

Develops corporate marketing and execution strategies to support

core business functions for the shopping center. Clearly

communicates those policies to the entire organization.

Is accountable for strategic management, coordination and

implementation of integrated annual, quarterly and monthly

marketing planning.

Coordinates and leads the day-to-day management of marketing

program by collaborating with internal development and leasing team

members, external agencies, consultants and/or contractors.

Strives to continuously improve the effectiveness of marketing

plans and programs for the shopping center.

Tracks and reports on performance metrics associated with local

promotions and marketing campaigns.

Leads strong direct marketing capabilities by combining digital

media with traditional media, supported by clear metrics and


Develops and maintains brand and style guides which detail the

proper use of all brand trademarks and logos. Ensures consistency

in visuals and copy across all media. Provide direction in

achieving compliance and uniformity.

Develops and executes cost effective/efficient strategy

associated with media buys for digital and traditional media.

Ensures execution of social media strategy is consistent with

the marketing plan and brand guidelines.

Manages and performs all public relations and crisis

communication for DOCO.

Plans and executes large events such as grand opening and

holiday events to smaller pop ups to drive business and traffic to

the site.

Coordinate ongoing research (pipeline, market studies, etc.)

Prepare marketing budgets and RFPs as well review and negotiate

contracts for events.

What We're Looking For:

Excitement about playing an integral role in the revitalization

of downtown Sacramento.

5+ years of experience in the shopping center world.

An active member of the community and strong relationships in

the community is a plus.

5+ years' experience in marketing, communications or public


Bachelor's Degree in Marketing, Public Relations, or a related


Very strong interpersonal skills are required to have solid

relationship with all stores - both locally and corporately.

Exceptional communication skills.

Demonstrated experience in creating successful marketing and

social media campaign.

Must be self-motivated and has the drive to see projects through

from beginning to end.

Ability to initiate and monitor several simultaneous


Enjoys working in a mixed used shopping center atmosphere.

Employment Type: Permanent

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